While everyone is looking to increase their profits at all costs, Camila Caetano, founder of the seasoning brand Sachê, decided not to follow that trend. Even with the opportunity to earn 367% more profit, she decided to stay focused on what really matters: a genuinely high-quality product, without deception. For her, this is a non-negotiable issue, no matter how big the company gets, and she even intends to sign a contract to remain true to her purpose.
“I want to ensure that people are consuming something truly good. If necessary, I'll sign a contract stating that I will not give up natural ingredients, even when the company goes international. It's non-negotiable for me!” says Camila.
The founder believes that her health and the health of others are worth much more than exorbitant profits. Although she knows she could increase her income even further, she insists on maintaining honesty and transparency in what she offers. “We are here to make a difference, and in the future, people will understand that what is natural, healthy, and real is what truly matters,” she states.
Camila demonstrates that it's possible to succeed without compromising on what is right. Her decision not to succumb to market temptations positions her brand as an example of how one can grow without harming quality, the consumer, or the planet.
This firm stance is the cry of someone who believes it's possible to thrive with responsibility and balance, without falling into the temptation of selling just anything to make quick money. She is showing that, with solid principles, it's possible to be a great brand and make a difference in the market.
